Trained on unit economics, not just channel tactics.
I’m Juliana Vedricka, a growth partner for e-commerce and B2B brands — a digital marketing specialist who owns the revenue number rather than a single channel. I run paid acquisition, funnel/CRO, retention and creative performance as one accountable system, instead of a stack of disconnected vendors.
Every engagement runs on the same discipline: know the margin before touching the ad account. That standard comes from formal training in business unit economics and marketing infrastructure, applied since to real accounts, real budgets and real P&Ls.
Why one owner instead of three vendors
Paid acquisition, CRO and retention are usually bought separately, from three suppliers with three dashboards and three definitions of success. Nobody owns the number that matters. The media buyer optimises to ROAS, the CRO agency optimises to conversion rate, the email agency optimises to open rate — and contribution margin belongs to nobody. That gap is where growth stalls, and it is the specific problem this practice exists to close.
Where I work
Based in Vilnius, Lithuania. Clients across Europe and the United States. I work in English, Polish, Russian and Lithuanian, which means campaign copy, ad creative and customer-facing funnels can be reviewed in-market rather than guessed at through translation. Typical fit is a brand at €50k–€300k per month in revenue, or spending €10k+ per month on paid acquisition.
Credentials
Advanced Professional Program, Digital Marketing Pro — Targetorium, 2025. Unit economics, funnel architecture and performance analytics.
Proof of the standard
I publish starting states alongside results. An e-commerce account that went 2.4x to 6.7x ROAS on the same budget, and a B2B funnel rebuilt three times into 1,900+ qualified inquiries.